October 13, 2008
ATLANTA, Oct 13, 2008 (BUSINESS WIRE) -- Zep Inc. (NYSE:ZEP) is pleased to announce the launch of its new Zep
Professional product line focusing on the industrial distribution market and to announce our alignment with world-class
distributors that serve targeted market segments.
A few short months ago, Zep Inc. announced its goal of obtaining 10 to 15 percent of its revenue from sales of product through
industrial distributors. "By focusing on the voice of the customer, it became clear that nearly 40% of the U.S. customer base
prefers the services that industrial distributors have to offer," commented John K. Morgan, Chairman, President and Chief
Executive Officer. "We are committed to developing products and services desired by customers and making them available in
ways most appropriate for the customer."
The strategy began earlier this year with market studies, a new product strategy, and the creation of the Zep Professional
brand. These new products will be marketed with the support of dedicated field training, logistics, customer service, marketing,
toll-free technical support and electronic ordering tools to enable exclusive distributors ready access to the services of the
newly-formed and dedicated Zep Professional organization.
Qualified chemists and segment specialists will also be available to Zep Professional authorized distributors serving a wide
range of markets including:
- Health Care
- Food Service
The initial Zep Professional products are professional-strength formulations developed for a variety of applications including:
- Bathroom Care
- Drain Care
- General Purpose Cleaners
- Industrial Degreasers
- Lubricants & Penetrants
- Floor Care
- Grounds & Building Maintenance
- Industrial Hand Care
- Odor Control
"I'm very pleased with the progress William A. (Bill) Holl, our Chief Operating Officer, and the entire distribution team under
Philip Snellen's leadership have achieved in such a short time frame. With only a few months in the planning and development
stage, we began pilot production of our new Zep Professional product line in late August. It was a great team effort and it was
exciting to see the new product line flowing through our factories," continued John K. Morgan.
To learn more about Zep Professional products, call 1-877-7-ZEPPRO.
Zep Inc. Industrial Distributor Partners
Zep is also pleased to announce today that it has entered into agreements with a select group of very impressive distributor
partners focusing on strategic market segments to the company. Distribution agreements have been reached with W.W.
Grainger, Inc., Lab Safety Supply Inc., Graybar Electric Company, Inc., R3 Reliable Redistribution Resource, a division of Bunzl
North America, and VWR International, LLC to offer the new Zep Professional product line to their customers. A distribution
agreement has also been reached with SP Richards to distribute select Zep Commercial products. These new partners, along
with our existing partner, HD Supply, will expand our customer reach in the industrial maintenance, electrical, food service, jansan
and broad-line scientific market industries.
Barry Hentz, Senior Vice President, Redistribution of R3 Reliable Redistribution Resource says, "Zep is a well-established,
highly-recognized brand that offers R3 Reliable Redistribution Resource a unique opportunity to further penetrate and grow its
core customer base."
"The entire team at Zep Inc. is excited about the opportunity to support these new distributor partners to the benefit of our
customers," commented Mr. Holl.
"The distributors we have partnered with to gain access to our target markets are some of the finest in the world. We are proud
to have our brands associated with distributors with such fine reputations," added Mr. Morgan. "While we do not expect an
immediately significant impact on sales volumes, we are very optimistic about the long-term benefit these agreements will have
for our business and our customers," concluded Mr. Morgan.
About Zep Inc.
Zep Inc. (NYSE: ZEP), with fiscal year 2007 net sales of more than $565 million, is a leading producer, marketer, and service
provider of a wide range of cleaning and maintenance solutions for commercial, industrial, institutional, and consumer endmarkets.
Zep's product portfolio includes anti-bacterial and industrial hand care products, cleaners, degreasers, deodorizers,
disinfectants, floor finishes, sanitizers, and pest and weed control products. The Company markets these products and
services under well recognized and established brand names, such as Zep®, Zep Commercial®, Zep® Professional, Enforcer®,
National Chemical® and Selig&tm;, some of which have been in existence for more than 70 years. Zep is headquartered in Atlanta,
Georgia. Visit the company's website at www.zepinc.com.
SOURCE: Zep Inc.
Jill A. Gilmer, 404-605-8614
Asst. Corp. Secretary